BRAND STYLE GUIDE

Here are the tools you need to accurately depict the mission and work of Covenant Seminary to the world.

Organizational Guidelines

1. Core Purpose: CDM strengthens the church by connecting people to people and people to resources for discipleship that is  word-based and relationally driven (Matthew 28:19) among children, youth, and adults in the congregation.

2. Mission: Our mission is to glorify and enjoy God by serving the members and churches of the Presbyterian Church in America (PCA) as they seek to make disciples of all nations (Matthew 28:19).

3. Vision: Our vision is to strengthen the Church by encouraging and equipping leaders and  being a “hub” for resources (people and materials) that members in a local church can use as they seek to lead others to a deeper knowledge of Christ. We want to connect people with people and people with resources in order “to equip the saints for the work of ministry” (Ephesians 4:12).

4. What we do: We connect leaders. God has blessed the Church with human resources. Our desire is to connect leaders with leaders and leaders with learners, so that resources can be developed and shared with the purpose of leading others to a deeper knowledge of Christ. We provide training. A follower of Christ is one who is always learning. CDM staff, trainers, and associates work with individuals and groups in local churches to improve the ministry of discipleship. We seek to help leaders identify best practices for their particular context and need. We provide resources. CDM desires to equip the members of the local church with quality materials for Bible studies, small group meetings, and educational programs. The PCA Bookstore is a ministry of CDM that provides books, materials, and curriculum for those serving in the local church. We also serve the PCA by overseeing the work of Great Commission Publications (GCP), which produces curriculum for children, youth, and adults. GCP is jointly owned by the PCA and the Orthodox Presbyterian Church (OPC).

https://lh4.googleusercontent.com/2bkmm6zE5w9yjcaIDhSmtM7Oh1AgDCuBV5qfGjtqx780BCM2Zg6ZTux-qbl3JPk2kWsZElOxLiUPLRzu2DGbSLSDt9ZtqPRT00aAPHfqOWt22X-Y_VS9Z4u6BLNH7I4pwF6eCikV

https://lh4.googleusercontent.com/tk0ZxIiz2EhwzfjoSagzFrIAk56w3ZlHhbF3-wKVRU_CvEhm5oe4PG5STQ8m78th6ws7hVria5bwV3ST4E4j4DN2oe8tIsX8Zn7m3gVMap2eGO46OgnffKeJQtgbcVU7Q7EiGgMw

сом colors #1П88ад #785992 Enra colors #дпсам #B1393al #7С6752 #с65628 #25408t

CDM Colors:

PMS colors.

Blue: 7460
Green: 376
Purple: #785992
Brown: #7c6752

For Love Gift Legacy:

Purple: 875270
Gray Blue: 54636c

enCourage: Coneria Script

CMYK:

Blue: 82,35,24,1
Green: 56,14,100,1

Web Hex color:
Green: #80ad40
Blue: #1d88a9

Graphic Development (for conferences or podcasts):

  • 5.5 X 8.5 Conference Program Cover
  • 1260 px  X 144 px –Banner for website
  • 575 px X 536 px  Featured Image for website
  • 2100 px X 361 px –Banner for Conference page
  • Social Media: 1200 pixels square with 1:1 aspect ratio
          • 1200 X 675 pixels
          • 1200 X 628 pixels
          • 1080 X 1080  pixel sq post
  • 4 X 6 Postcard
  • Additional printables:  poster, slide show template

Here are the specs for ad if someone inquires:

Ad size is to be Full page 5.5×8.5 with .125 inch bleeds, 300dpi on the images, all colors must be 4 color process and submitted as a press/print ready PDF (with crop marks and bleeds showing). (This is the preferred ad format, however, we can expect .tiff or hi-res jpgs.)

Full page ad is 8.5 x 11″ with .125 inch bleeds, 300 dpi on the images, all colors must be 4 color process and submitted as a press/print ready PDF (with crop marks and bleeds showing).

2. Key Colors

https://docs.google.com/drawings/d/s7eTYthqTvMGUuYKhinXWqw/image?w=129&h=137&rev=1&ac=1&parent=1cJLWot3m5oi5sWIyBxhfB90gftCfEGfZmPskS33LmLY

https://docs.google.com/drawings/d/sKphkzHW8jW3LxpM72lC9qA/image?w=130&h=138&rev=1&ac=1&parent=1cJLWot3m5oi5sWIyBxhfB90gftCfEGfZmPskS33LmLY

BLUE            GREEN

(PMS)            7460                  376

(CMYK)           82,35,24,1             56,14,100,1

(HEX COLOR    )    #1d88a9             #80ad40

3. Additional Palette Options

https://lh6.googleusercontent.com/_s4BydFtrHvatZRF_iR-xSbkSQN7mOOj6-Q0Uc5FdSj1lhbtP5_rdNzPn7dFgtOj6yETrLI-oQ2xZQkyijd1QK4K4EIeHgiVWoc7A1Vgr2kFAvCeJiPBaXCLTLKB3xeUA3cC3BDo

https://lh4.googleusercontent.com/VRD28dg2wJE7AkQ_IsCKLC4qwungPcncFvPjWU0g3ygxSfZ2-AbYRWhi35T9gFjxxQ86Hu5abCTE1afle3uTrfAwoK2hFyqTe4-COsDArHZNFiBuznW7NLCc73wdAJFdSnzP94vZ

https://lh3.googleusercontent.com/OQe4a_0GIZYqZH2wWUNwNQXtY6chzWTnRfcOZXoqXWSD3Z0DnsjLLO4o7AKLtkqFRZetrzKUvV8tjcRTKvA1TeVSifHLZXwbz9Jri7_hm6P2zrfwZSORrlZCWWyTjgG8hwzjR5wc

GREEN            ORANGE        RED

#80ad40        #c65e28            #b1393a

56,14,100,1       17, 74, 100, 5        22, 90, 79, 12

https://lh3.googleusercontent.com/Z_OPOjGufnI7CKnpqqhrxHr9a1wzgKzQQPy7WuUO9AVcBYLFDR8lSgSFoc8lzOwnNLifiN1JgP3BG8DLE0T40xPeYFDTzSASJJEWcDREvoaMX5J-Os4ZgwY4B_Ucoom0kesav0Nn

https://lh3.googleusercontent.com/LR7g3Ga8UDQmlk715L3U4mRKSrNDreedRihPIiVqV_Z7hBghOrUkct4MDxGvtKAZnYFt1Xiy-SPvGgZl1ouKxDd6BEDE_Zkk_OhRdzEuLjnU6508krESt0BpKD_pG2WMKwCFevQ8

https://lh3.googleusercontent.com/P0NG3xBdFGwykgEYkv8k2kjSQ7_J6cd0sN-U8LVH-ilIyvVboKk7GwQcBEhalEHflFK6PVO-LBkmnXfbMex6o832VCrYc1DXqQ0vSfM3BMusUkF7nbZaxX18DZisHZrfzd3f7eWJ

PURPLE        BLUE            BROWN

#785992        #1d88a9        #7c6752

62, 74, 15, 1,        82,35,24,1          46, 52, 67, 22

Extra     Dark Blue: 100, 100, 27, 21

#1c1b69

Extra     Teal:  40, 3, 38, 0

#9dcdaf

Extra     Yellow:  9, 10, 61, 9

#d6c775

All colors can be used for all ministries, but if there is to be a dominate color for one particular ministry it can tend to the ministry color on the web and this list. Any colors used in promoting an event/ministry need to use at least two of these colors to maintain a consistent look the CDM brand.

Kinds of Images

Images are a vital part of our communication. We want to use images that focus on personal connection and that invite our audience to be a part of what we are doing by using images that don’t have faces or that are taken from behind so that the viewer feels a part of the picture. Pictures should be of people that are ethnically diverse and who represent a variety of ages.

Consistent Style for Images  

Pictures should be soft and muted.

Fonts and Type Faces (When do you use the different type faces? And what font size when?)

Source Sans (all weights)

SignPainter-House Script

Headlines

Subtitles

https://lh5.googleusercontent.com/RoAFOm9Xocc0Z2SadsaGXLoyEJd9DY1iZmyAv2w81YSl2nStzyXHvnmlGi_b4wJPlZwQvXu0aMdz-Uw3f6imSIsX-RzWMeHgRE9rUaghNwDN8cLoQbWJz7K4Cmh9OFdrhgwg3qiE

https://lh4.googleusercontent.com/SNYcO9y4hxi27I3WC9BDWk2RWZlaoQcSY6vdrFNLJsiKVcrWPwUO4IibgqFgWrOgyG1tJVy5LG7yVHqayjUzEbDa98xQKFUMh0_KTYL7rQq5-Ne6DHGcNzPFAy0BIAMEkDmO24jp

https://lh6.googleusercontent.com/yCWn-dzBTj40rfG8t1PPdoto8FA8afTyVULKLcM3w19unCZlre-56pMETBrW_U6M4WZaHMsToLQFuymRGlibblYDDp1SxyDbx9VvrgzZV-qPd4q911ZT3UO8FtgEIUonBK_y0bic

https://lh3.googleusercontent.com/Jff_lnuKEAb9m62u88kDXSpWp3b6UeadGMAagkBHj7DQGE4sM4AIWVr5OJTr90boea6jS4H3fyhuJEmBfP3y8ovPK1dgjQYkQxFvqikIzHe6uh2cfUIkT4ezKxfF26kizgY83sR5

https://lh3.googleusercontent.com/IyFET0_mO8RHWMJUJ56gBzwA7h3pl36qJ7UnjxJNfxBfbjNBDyY6ZND4vPBOKIyd6M1ITSWicqZ-vo38_1FjIWG2-kCBCzQ7slHMaFKH4t6RYOlzw8c2vwsoxzTbL_WAC5bz_soc

https://lh3.googleusercontent.com/HRHdxeFxZzY85TDsK5aKLqnQvkLaJpEDZRqme3Sq_PsK36ZDBFhK3sfxT1bUEGcAwtxJk4Cw6twHjObpFn6DH4EWO0dVSLEu5n3GcsTYqOR7Z-jvFU0vHK8b9C8VoMtlvcbBh_x-

Communication Tools

Voice & Style

      • In our language, we come alongside our audience by using words such as “we” and “us” instead of “you” and “they”
      • Educated—but we also want to be accessible by choosing language that allows our audience to feel instructed and engaged. We don’t want to use academic words that would make our audience feel that we are talking down to them or that are difficult to understand. Target language to a 25 year old college graduate.
      • Relational–people are created in the image of God and we want to reflect God’s love to all people. We seek to be inclusive and respectful.
      • Whimsical–we don’t take ourselves too seriously
      • Gospel-focused and theologically reformed—we want to point people to Christ

Guidelines

      • Graphic Development (for conferences or podcasts):
        • 5.5 X 8.5 Conference Program Cover
        • 1260 px  X 144 px –Banner for website
        • 575 px X 536 px  Featured Image for website
        • 2100 px X 361 px –Banner for Conference page
        • Social Media
        • 4 X 6 Postcard
      • Focused–limit the ideas we communicate in a piece
      • Concise–we limit our words
      • We have several audiences.
        • When we are speaking to leaders, our motto is: CDM strengthens the church by connecting you to the people and resources you need for ministry.
        • When we speak to individuals (blog/podcast audience), our motto is: CDM strengthens the church by connecting you to the people and resources you need.

Key Phrases & Terms

      • Strengthen the Church (capitalize Church because it is talking about the universal Body of Christ)
      • Connecting people to people
      • Connecting people to resources
      • Resources you can trust
      • Encouraging and equipping
      • The enCourage podcast brings the hope of the Gospel to the hearts of women
      • The enCourage blog is Gospel centered hope to fulfill your God-given design
      • The enCourage resources seek to bring the hope of the Gospel to the hearts of women so they can fulfill their God-given design
      • Blog and podcast–are digital encouragement on-the-go
      • Our conferences encourage and equip leaders
      • Eternal investment
      • Discipleship that is Word-based and relationally driven
      • CDM–discipleship ministry for the PCA
      • Come alongside
      • Partner